New analysis from Uswitch has revealed significant differences in UK broadband speeds, with gamers in the country's slowest areas potentially facing more than 52 hours to download the highly anticipated Grand Theft Auto VI (GTA VI).

The research, based on more than 825,000 broadband speed tests, found that the game's substantial download size of up to 212GB could take over two days in Caistor, Lincolnshire, where median speeds were recorded at just 9Mbps. In comparison, gamers in Milton, Cambridgeshire, could download the game in approximately 72 minutes, with median speeds reaching 388Mbps.

New research from Great! Channel Network has found that British television viewers are increasingly overwhelmed by the amount of content available across streaming platforms, with many calling for a return to simpler viewing experiences.

New research from Sky has revealed that younger generations are increasingly watching digital content at faster playback speeds, highlighting a shift in viewing habits and expectations around instant access to entertainment.

Vodafone has launched its first UK advertising campaign for Vodafone TV, promoting the service as an all-in-one entertainment platform that brings together streaming subscriptions, live television and entertainment apps.

ITVX has already exceeded its full-year 2025 streaming total, reaching 3.6 billion streams by 30 October 2026. The platform recorded 358 million streams in October alone, marking a 33% year-on-year increase and its strongest October performance to date.