ITVX has already exceeded its full-year 2025 streaming total, reaching 3.6 billion streams by 30 October 2026. The platform recorded 358 million streams in October alone, marking a 33% year-on-year increase and its strongest October performance to date.
Growth has been supported by an expanding range of Free Ad-Supported Streaming TV (FAST) channels, with ITVX increasing its pop-up channel portfolio to 20. New additions include a dedicated film channel, Classic Coronation Street and Thunderbirds. Following the expansion, FAST viewing increased by 31% year-on-year, with Classic Corrie quickly becoming the platform's fifth most-watched FAST channel.
Drama and soaps also contributed to the growth, generating 112 million and 61 million streams respectively during October.
