Vodafone has launched its first UK advertising campaign for Vodafone TV, promoting the service as an all-in-one entertainment platform that brings together streaming subscriptions, live television and entertainment apps.
The “Welcome to Smarter TV” campaign launched on 4 November, featuring presenter Roman Kemp. Created by Leo UK, the campaign spans television, broadcaster VOD, cinema, YouTube, radio, social media and outdoor advertising.
Launched in October, Vodafone TV combines Netflix Standard with Ads and HBO Max Standard with Ads, alongside Freely, more than 150 additional live streaming channels and access to over 300 games. The service starts at £17 per month when added to an eligible mobile and broadband plan.
The campaign aims to address increasingly fragmented viewing habits by bringing multiple entertainment services together in one place. Vodafone is also offering customers switching to Vodafone TV and broadband up to £300 in account credit towards early termination charges.
